It has long been the case that advertising is the best way to bring people to your business so they will purchase your goods and services. Even though the world of commerce has largely shifted to digital platforms, it still remains true, ads sell.
Social media is the new highway and paid ads on it are your billboards. With over 3 billion active users, pioneer and reigning champion of the digital marketing industry, social media giant Facebook is the place to put them up!
The Facebook algorithm for success is not an easy one to get right, so beginners are encouraged to seek the help of digital marketing experts, contact King Kong who can lend you their prodigious knowledge and skills to set you off on the road that leads to success!
While there are some free advertising methods available on Facebook that you should definitely take advantage of, the paid advertising options are so good at targeting your audience, and bring in such a high volume of traffic so rapidly, that it’s well worth every penny spent on it!
Let’s take a closer look at the benefits paid advertising on Facebook has to offer you!
Facebook is able to collect huge amounts of useful user data that marketers can utilize to target their intended audiences with a very high degree of accuracy. When you design a Facebook ad you have access to detailed user demographics that include age, location, gender, and much, much more!
Also Read: How to Structure a Digital Marketing Campaign That Delivers Results?
While other social media platforms may offer similar resources, the area that makes Facebook shine the brightest is the targeting options based on the lifestyle that they can provide. Some examples of these include:
- Behaviours – Events like recent purchases, leaving “likes”, making “friends”, and other interactions.
- Education – Whether you are targetting high school teens or master’s degree holders, you can tailor your ads for them because you know who they are and where to reach them.
- Job History – Another very important piece of information that you can use, the jobs people do almost always have a big impact on their social and shopping preferences.
- Income – Knowing this can help you formulate your pricing plan for maximum success.
- Interests – People buy things related to their interests, it’s that simple! Find the people who want what you are offering easily by tracking their personal hobbies and interests!
Also Read: Moving Forward: Evaluating Your Selling Experience for Future Success
Those are just a few of the useful things Facebook shares with their paid advertising customers, and they are worth their weight in gold!
Leave a Reply