With more than 250 million active daily users, Instagram Stories is one platform where brands want to be. But the path to success on this platform is not that easy.
The big question here is what you can do to entice the new followers into watching and engaging with your business content on this platform?
Instagram Story serves as one perfect place for brands to promote their products, engage followers and increase awareness. And businesses that do not use this feature are probably missing out on great returns on investment.
Of course, it might be a little difficult for brands to come up with story ideas for Instagram. But there is help available. Luckily, you find this help below:
You will find brand engagement scoring on Instagram if you post content where the audiences answer different questions related to your brand. Well, you have the flexibility of asking any question-literally anything.
The best place you can start with is by going for a question sticker including text that says’ ask me anything”. By doing so, you can have your target audience interact with your story.
You can even assert authority on the subject you are speaking about. Go one step further by creating a stunning master video of answers and saving the same to highlights.
The answer is brands should try out some tried and tested Instagram story ideas.
You know, question stickers work wonders in interacting with and in engaging the viewers!
Host a Contest
Use Instagram Stories to host a contest as it can be engaging in participation and increase followers. However, keep in mind that running a contest on Instagram Stories can be a bit intimidating where you will have to put in a lot of brains. This is because this type of content disappears very fast.
You can ask the followers to post stories about certain things as an entry to the contest. This can be making a video while hosting your item; or making some funny face or anything you like.
Then within this same Instagram Story, they must tag your business account. Remember, they will be able to tag your account only if they follow you. Therefore, it is one of the best ways of increasing the count of your followers.
Next, it is also important for you to stay right on top of the notifications while keeping a log of all individuals entering the context. This will make it easy for you to choose the winner. That’s it!
The process does involve a bit of elbow greasing, but the efforts you put in are well worth it!
Asking a number of questions to the audience in your Instagram Story is one of the most effective ways of understanding how the audiences feel and think about the product and services you are offering.
This will offer you consumer insight into the service or the product you are marketing. Here, the good idea is to add answer stickers to the stories where the audiences can easily submit their answers.
This will also give you a good idea for your next Instagram Story. Asking different questions is one of the best ways to decide what kind of content you can publish next. By giving people what they actually want will help in driving engagement. This will be a win-win situation for you and even for your followers.
Share DIY Videos
Sharing how a certain thing is made is exclusive content, and people are simply in love with this kind of content. Considering that this type of content is generally of urgent nature, Instagram Story will be the right place for posting such content.
Why not offer users a short glimpse of how a certain thing is made? It can be the video of your product in its production stage or a fun project or craft or even some great recipe.
Try creating a series of top-quality videos showing how to create a certain thing right from scratch.
Quizzes and Polls
Doing a quiz or a poll instead of asking open-ended questions will help you guide viewers on the answer front. Stickers can work wonders here. Try engaging the viewers with multiple-choice solutions.
This makes it easier for people to engage with a post as they need to click a button instead of typing their response.
Limited-Time Promotions Are Useful
Limited-time promotions are a huge hit on Instagram Story because of the whole disappearing feature connected with them. Brands can use it for promoting offers and discounts that are only available while the video is up. This will make way for a bit of activity on the part of the followers or users.
Limited-time promotions are also one of the best ways of moving excessive products quickly and getting some promotional swag on the platform. Such promotions generally work better on social media accounts than on eCommerce sites.
That’s because people following brands and businesses on their social media accounts already have a good interest in their offerings. Hence, they will always be more receptive to these promotions.
Here captions for Instagram can prove to be really beneficial because when the promotional posts are accompanied with captions, they get a wider reach. Nevertheless, put up such offers on your Instagram handle only once in a while.
Going Live to Encourage Dialogue
Before going Live, find some good quotes titles for Instagram, as this will help you grab audiences in real-time. The live functionality of Instagram Story enables businesses to broadcast to audiences the way they want without leaving anything hidden or away from their eyes.
People make a good connection with Live stories, and it is this connection that brings in more interactions and comments. Going Live means you are engaging with the viewers directly and answering their questions in real-time.
The Live feature can also be used for offering behind-the-scenes views of products and services, giving sneak peeks at new products, or reporting live events.
Instagram Story is one of the best ways of engaging with followers. The results that this feature has produced over time have added to the popularity of Instagram, especially in the realm of business marketing.
Get very creative and try taking full advantage of this entertaining way of connecting with the audience.